Israel’s First Life Research allows people to have information about medications at their fingertips

October 6, 2011 at 8:14 am | Posted in Israel, Life sciences, new media, Pharmaceuticals | Leave a comment
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In the process of seeking better health, being more informed about their situation and finding comfort and support, patients are flocking to social health websites by the millions. They seek medical information and at the same time share their own personal experiences and insights. Aware of this social health movement, health professionals are eager to learn about this change and its far reaching implications on patient preferences.

There are roughly 10 Billion patient discussions throughout the Web, but no real way to sample this surge of data and get a snapshot of what they’re saying. It’s a messy sea of scattered information, with very little consistency and structure. In this reality, patients and healthcare professionals can generate very limited value from patient discussions

Treato is changing this reality. Developed over 3 years by First Life Research, a company based in Yehud, Israel, Treato uses novel technology to understand what patients are saying in their own words. It is nearly impossible to understand billions of discussions in the medical field – one of the most complex and sensitive topics discussed online. Deciphering this data is a significant challenge, requiring combined expertise in both computer science and psychology. Treato identifies, analyzes, and understands the information from patient discussions, inviting anyone to search this data on treato.com and explore thousands of drugs and medical conditions.

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